The PR & Marketing Manager is responsible for executing integrated marketing and PR strategies that contribute to visitor growth, revenue development, brand awareness, and responsible for protecting and enhancing reputation for Merlin's Amsterdam attractions. There might be a possibility you will be also requested work for our attractions in SEALIFE and PEPPA PIG World of Play in Scheveningen and Leidschendam. 

The role combines tactical thinking with a hands-on approach and plays a key role in delivering campaigns, media relations, influencer collaborations, and local partnerships. The position translates existing strategies into practical and effective plans and ensures their successful execution.

We are looking for a creative and commercially minded colleague who can identify opportunities, brings a strong network, can independently develop and initiate PR plans within the existing marketing strategy, and successfully execute them.

Key Responsibilities

PR & strategic communications

• Develop and deliver the annual PR & Communication strategy for all Amsterdam attractions.
• Build and maintain relationships with (digital) media, influencers, content creators and external stakeholders
• Write and distribute press releases, news releases, and PR content.
• Organize press events, media gatherings, and influencer visits.
• Monitor media coverage and report on PR performance. Identify and maximize opportunities to generate positive media exposure.
• Ensuring brand messaging is consistent across external communications

Commercial Partnerships & Sales Support

• Identify and develop local commercial partnerships and promotional collaborations.
• Support ticket sales and revenue-driving campaigns.
• Coordinate joint marketing and sales activities with external partners.
• Support B2B initiatives and lead generation activities.
• Manage partnership agreements and contractual activations.
• Evaluate partnership effectiveness and recommend future opportunities.

Marketing & Campaigns

• Lead the PR activity for attraction launches, events, initiatives and guest experiences.
• Execute integrated marketing campaigns to support visitor growth.
• Coordinate campaign assets and marketing materials.
• Collaborate with internal marketing, sales, operations teams and leadership teams.
• Evaluate campaign performance and recommend improvements.

Analysis & Reporting

• Track PR, campaign, and partnership KPIs.
• Analyse visitor, revenue, and campaign performance results.
• Prepare regular reports and recommendations.
• Share best practices with regional and global teams.
• Manage PR budgets effectively and deliver activities within agreed spend levels.

• Bachelor's degree (or equivalent level of thinking and working) in Marketing, Communications, PR, or a related field.
• Proven experience in marketing, communications, or public relations, with a strong PR network and a track record of delivering successful campaigns and projects independently.
• Excellent written and verbal communication skills in both Dutch and English.
• Strong understanding of media relations, content marketing, influencer marketing, and commercial partnerships.
• Results-driven and commercially minded, with strong project management, analytical, and organizational skills.
• Confident building relationships with internal and external stakeholders and influencing others to achieve shared objectives.
• Creative, proactive, and flexible, with the ability to work independently while collaborating effectively across teams.
• Experience within leisure, entertainment, tourism, retail, or hospitality, and familiarity with CRM and marketing platforms, are a plus.

We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects – ideal if you’re already fantastic and want to become even better (our magic can help here).  Benefits include - 

• Salary between €3.911 - €4.500 gross per month, excluding holiday allowance, based on a full-time employment contract and depending on experience, responsibilities, and level of seniority.

• Holiday allowance: 8% will be paid out in May every year.
• You will be entitled to join the Company Pension Plan with Nationale Nederlanden.

• You will be provided with a Company mobile phone and laptop.
• Holiday entitlement will be 25 days per holiday year plus Dutch statutory official holidays.
• Additional benefits (non-contractual) – our Merlin Magic Pass that grants you and your friends and family free entrance into our Merlin Attractions and Parks worldwide – for this great benefit, you will receive an annual allocation that you can use to book tickets, discounted hotel rates across Company hotels and further additional benefits on a local basis.
• Club van Elf (50% discount on attractions as De Efteling, Toverland etc.). Please not this benefit is non-contractual